For over 20 years this shampoo has been recommended by a leading Holistic MD and the professional groomers' ultimate choice for those special cases when nothing else seems to work. A great choice for dogs as their best option for a Natural Flea Control Alternative. Medicated with just the right formulation of Vitamins, Aloe Vera and natural oils, so it penetrates into the skin to help soothe and treat many skin irritations including severe dry itchy flaky skin, Hot Spots, Ringworm, Flea Bite Dermatitis, Seborrhea and other Dermal Inflammations.